To enrich the lives of our customers, while promoting positive body confidence.
Dove is a personal care brand owned by Unilever that was introduced in North America in 1957. Their
product line includes skin cleansers, hair care, deodorants, and skin care. Dove is a socially
conscious company committed to redefining beauty and creating positive body image trends.
To be the leading premium personal-care products brand while making women feel beautiful and
Offer consumers natural, healthy personal care products while encouraging self-care and promoting
new standards of beauty. Also to raise awareness, both socially and academically, of body
• positive self-image
• redefining “beauty”
• academic discourse over body confidence
real, meaningful, caring, healthy, beautiful
The primary ingredient in Dove products are synthetic surfactants, which offer many benefits to
traditional soaps, including not drying out the skin. Combining these surfactants with cream has
given Dove a reputation for being healthy and hydrating for the skin.
Dove is primarily targeted at women in the 24-40 years age group who are concerned about skin care
and have the purchasing power to spend extra for a premium product.
Having an increased sense of personal beauty and self- esteem. Contributing to a global
conversation over beauty standards and diversity. Caring for yourself physically and mentally to a