Brand Vision

Be the communication platform of choice for younger generations seeking a more personal, visual style of communication.

Brand Mission

Offer a platform where users can engage with each other socially in a way that is safe, fun, and fosters carefree communication.

Brand Offering

Snapchat at its core is an instant messaging platform where visual messages appear only for a short time on the recipient’s device and then disappear.

Brand Audience

Snapchat’s primary users are females aged 18-24 who prefer to use Snapchat as a proxy for texting that is more visual and personal than flat text.

Brand Values

• privacy
• personal expression
• carefree communication
• quirky fun

Brand Personality

Ephemeral, Fun, Carefree, Visual, Youthful

Brand Benefits

The increased communication personalization that allow conversations to feel more personal and emotional. The freedom to communicate with less caution.